Brand reactions bias incidental decision-making.

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Authors
Harris, PG; Murawski, C
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Date
2009
Source Title
Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009
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ANZMAC - Australian and New Zealand Marketing Academy
Melbourne Authors
Harris, Philip
Murawski, Carsten ORCID
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Management And Marketing
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Conference Paper
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Harris, P. G. & Murawski, C. (2009). Brand reactions bias incidental decision-making.. Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, ANZMAC - Australian and New Zealand Marketing Academy.
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https://hdl.handle.net/11343/28971
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F1 - Full Written Papers Refereed
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Marketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference, Behaviour and Welfare; Marketing
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Management and Marketing - Research Publications
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