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dc.contributor.authorHarris, PG
dc.contributor.authorMurawski, C
dc.identifier.citationHarris, P. G. & Murawski, C. (2009). Brand reactions bias incidental decision-making.. Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009, ANZMAC - Australian and New Zealand Marketing Academy.
dc.descriptionF1 - Full Written Papers Refereed
dc.publisherANZMAC - Australian and New Zealand Marketing Academy
dc.sourceAustralia and New Zealand Marketing Acadedmy Conference
dc.subjectMarketing Theory; Decision Making; Microeconomic Theory; Financial Economics; Savings and Investments; Consumption; Preference
dc.subjectBehaviour and Welfare; Marketing
dc.titleBrand reactions bias incidental decision-making.
dc.typeConference Paper
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement And Marketing
melbourne.source.titleProceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009
melbourne.contributor.authorHarris, Philip
melbourne.contributor.authorMurawski, Carsten
melbourne.fieldofresearch350608 Marketing theory
melbourne.fieldofresearch520402 Decision making
melbourne.fieldofresearch380304 Microeconomic theory
melbourne.fieldofresearch380107 Financial economics
melbourne.seocode150209 Savings and investments
melbourne.seocode150501 Consumption
melbourne.seocode150509 Preference, behaviour and welfare
melbourne.accessrightsThis item is currently not available from this repository

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