Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
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Author
QUESTER, P.; BEVERLAND, M.; FARRELLY, F.Date
2006Source Title
Advances in Consumer ResearchUniversity of Melbourne Author/s
BEVERLAND, MICHAELAffiliation
Management and MarketingMetadata
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C1 - Refereed Journal Article
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MarketingExport Reference in RIS Format
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