Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures

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    Author
    QUESTER, P.; BEVERLAND, M.; FARRELLY, F.
    Date
    2006
    Source Title
    Advances in Consumer Research
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29130
    Description

    C1 - Refereed Journal Article
    Keywords
    Marketing

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