Innovation generation process: Applying the adopter categorization model and concept of "chasm" to better understand social and behavioral issues

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    Author
    BERNSTEIN, B.; SINGH, P.
    Date
    2008
    Source Title
    European Journal of Innovation Management
    University of Melbourne Author/s
    Singh, Prakash
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29556
    Keywords
    Business and Management

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