The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study

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    Author
    Auger, P; Devinney, TM; Louviere, JJ; Burke, PF
    Date
    2010-04-01
    Source Title
    International Business Review
    Publisher
    ELSEVIER
    University of Melbourne Author/s
    Auger, Patrice
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Auger, P., Devinney, T. M., Louviere, J. J. & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. INTERNATIONAL BUSINESS REVIEW, 19 (2), pp.140-159. https://doi.org/10.1016/j.ibusrev.2009.10.002.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29581
    DOI
    10.1016/j.ibusrev.2009.10.002
    Keywords
    Business and Management

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