The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study
Author
Auger, P; Devinney, TM; Louviere, JJ; Burke, PFDate
2010-04-01Source Title
INTERNATIONAL BUSINESS REVIEWPublisher
ELSEVIERUniversity of Melbourne Author/s
Auger, PatriceAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Auger, P., Devinney, T. M., Louviere, J. J. & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. INTERNATIONAL BUSINESS REVIEW, 19 (2), pp.140-159. https://doi.org/10.1016/j.ibusrev.2009.10.002.Access Status
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Business and ManagementExport Reference in RIS Format
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