Customer empowerment and relationship outcomes in healthcare consultations
AuthorOuschan, R; Sweeney, J; Johnson, L
Source TitleEuropean Journal of Marketing
University of Melbourne Author/sJohnson, Lester
AffiliationMelbourne Business School
Document TypeJournal Article
CitationsOuschan, R., Sweeney, J. & Johnson, L. (2006). Customer empowerment and relationship outcomes in healthcare consultations. European Journal of Marketing, 40 (9/10), pp.1068-1086. https://doi.org/10.1108/03090560610681014.
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