The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
Author
Seno, D; Lukas, BADate
2007-02-27Source Title
European Journal of MarketingPublisher
EmeraldUniversity of Melbourne Author/s
Lukas, BryanAffiliation
Management and MarketingMetadata
Show full item recordDocument Type
Journal ArticleCitations
Seno, D. & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41 (1-2), pp.121-134. https://doi.org/10.1108/03090560710718148.Access Status
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