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dc.contributor.authorSeno, D
dc.contributor.authorLukas, BA
dc.date.available2014-05-21T23:27:46Z
dc.date.issued2007-02-27
dc.identifier.citationSeno, D. & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41 (1-2), pp.121-134. https://doi.org/10.1108/03090560710718148.
dc.identifier.issn0309-0566
dc.identifier.urihttp://hdl.handle.net/11343/29644
dc.languageen
dc.publisherEmerald
dc.subjectMarketing
dc.titleThe equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
dc.typeJournal Article
dc.identifier.doi10.1108/03090560710718148
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleEuropean Journal of Marketing
melbourne.source.volume41
melbourne.source.issue1-2
melbourne.source.pages121-134
dc.description.pagestart121
melbourne.publicationid88309
melbourne.elementsid295262
melbourne.contributor.authorLukas, Bryan
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
melbourne.accessrightsThis item is currently not available from this repository


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