| dc.contributor.author | Seno, D | |
| dc.contributor.author | Lukas, BA | |
| dc.date.available | 2014-05-21T23:27:46Z | |
| dc.date.issued | 2007-02-27 | |
| dc.identifier.citation | Seno, D. & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41 (1-2), pp.121-134. https://doi.org/10.1108/03090560710718148. | |
| dc.identifier.issn | 0309-0566 | |
| dc.identifier.uri | http://hdl.handle.net/11343/29644 | |
| dc.language | en | |
| dc.publisher | Emerald | |
| dc.subject | Marketing | |
| dc.title | The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1108/03090560710718148 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Management and Marketing | |
| melbourne.source.title | European Journal of Marketing | |
| melbourne.source.volume | 41 | |
| melbourne.source.issue | 1-2 | |
| melbourne.source.pages | 121-134 | |
| dc.description.pagestart | 121 | |
| melbourne.publicationid | 88309 | |
| melbourne.elementsid | 295262 | |
| melbourne.contributor.author | Lukas, Bryan | |
| melbourne.internal.ingestnote | Abstract bulk upload (2017-07-20) | |
| melbourne.accessrights | This item is currently not available from this repository | |
