Employees' affective commitment to change The key to successful CRM implementation

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    Author
    Shum, P; Bove, L; Auh, S
    Date
    2008-01-01
    Source Title
    European Journal of Marketing
    Publisher
    EMERALD GROUP PUBLISHING LIMITED
    University of Melbourne Author/s
    Bove, Liliana
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Shum, P., Bove, L. & Auh, S. (2008). Employees' affective commitment to change The key to successful CRM implementation. EUROPEAN JOURNAL OF MARKETING, 42 (11-12), pp.1346-1371. https://doi.org/10.1108/03090560810903709.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29645
    DOI
    10.1108/03090560810903709
    Keywords
    Marketing

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