Marketing performance measurement and firm performance Evidence from the European high-technology sector

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    Author
    O'Sullivan, D; Abela, AV; Hutchinson, M
    Date
    2009-01-01
    Source Title
    EUROPEAN JOURNAL OF MARKETING
    Publisher
    EMERALD GROUP PUBLISHING LTD
    University of Melbourne Author/s
    O'Sullivan, Don
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    O'Sullivan, D., Abela, A. V. & Hutchinson, M. (2009). Marketing performance measurement and firm performance Evidence from the European high-technology sector. EUROPEAN JOURNAL OF MARKETING, 43 (5-6), pp.843-862. https://doi.org/10.1108/03090560910947070.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29646
    DOI
    10.1108/03090560910947070
    Keywords
    Marketing

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