Market orientation and enterprise policy

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    Author
    O'Sullivan, D; Butler, P
    Date
    2009-01-01
    Source Title
    EUROPEAN JOURNAL OF MARKETING
    Publisher
    EMERALD GROUP PUBLISHING LTD
    University of Melbourne Author/s
    O'Sullivan, Don; Butler, Patrick
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    O'Sullivan, D. & Butler, P. (2009). Market orientation and enterprise policy. EUROPEAN JOURNAL OF MARKETING, 43 (11-12), pp.1349-1364. https://doi.org/10.1108/03090560910989920.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29647
    DOI
    10.1108/03090560910989920
    Keywords
    Marketing

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