Market orientation and enterprise policy
AuthorO'Sullivan, D; Butler, P
Source TitleEuropean Journal of Marketing
PublisherEMERALD GROUP PUBLISHING LTD
AffiliationMelbourne Business School
Document TypeJournal Article
CitationsO'Sullivan, D. & Butler, P. (2009). Market orientation and enterprise policy. EUROPEAN JOURNAL OF MARKETING, 43 (11-12), pp.1349-1364. https://doi.org/10.1108/03090560910989920.
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