The duality of political brand equity
AuthorPhipps, M; Brace-Govan, J; Jevons, C
Source TitleEUROPEAN JOURNAL OF MARKETING
PublisherEMERALD GROUP PUBLISHING LTD
University of Melbourne Author/sPhipps, Marcus
AffiliationManagement and Marketing
Document TypeJournal Article
CitationsPhipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552.
Access StatusThis item is currently not available from this repository
- Click on "Export Reference in RIS Format" and choose "open with... Endnote".
- Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References