The duality of political brand equity
AuthorPhipps, M; Brace-Govan, J; Jevons, C
Source TitleEuropean Journal of Marketing
PublisherEMERALD GROUP PUBLISHING LTD
University of Melbourne Author/sPhipps, Marcus
AffiliationManagement and Marketing
Document TypeJournal Article
CitationsPhipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552.
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