The duality of political brand equity
Author
Phipps, M; Brace-Govan, J; Jevons, CDate
2010-01-01Source Title
EUROPEAN JOURNAL OF MARKETINGPublisher
EMERALD GROUP PUBLISHING LTDUniversity of Melbourne Author/s
Phipps, MarcusAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Phipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552.Access Status
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