The duality of political brand equity

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    Author
    Phipps, M; Brace-Govan, J; Jevons, C
    Date
    2010-01-01
    Source Title
    European Journal of Marketing
    Publisher
    EMERALD GROUP PUBLISHING LTD
    University of Melbourne Author/s
    Phipps, Marcus
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Phipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29648
    DOI
    10.1108/03090561011020552
    Keywords
    Marketing

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