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dc.contributor.authorPhipps, M
dc.contributor.authorBrace-Govan, J
dc.contributor.authorJevons, C
dc.date.available2014-05-21T23:28:11Z
dc.date.issued2010-01-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000278129200013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationPhipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552.
dc.identifier.issn0309-0566
dc.identifier.urihttp://hdl.handle.net/11343/29648
dc.languageEnglish
dc.publisherEMERALD GROUP PUBLISHING LTD
dc.subjectMarketing
dc.titleThe duality of political brand equity
dc.typeJournal Article
dc.identifier.doi10.1108/03090561011020552
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleEUROPEAN JOURNAL OF MARKETING
melbourne.source.volume44
melbourne.source.issue3-4
melbourne.source.pages496-514
dc.description.pagestart496
melbourne.publicationid150481
melbourne.elementsid326315
melbourne.contributor.authorPhipps, Marcus
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
dc.identifier.eissn1758-7123
melbourne.accessrightsThis item is currently not available from this repository


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