| dc.contributor.author | Phipps, M | |
| dc.contributor.author | Brace-Govan, J | |
| dc.contributor.author | Jevons, C | |
| dc.date.available | 2014-05-21T23:28:11Z | |
| dc.date.issued | 2010-01-01 | |
| dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000278129200013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c | |
| dc.identifier.citation | Phipps, M., Brace-Govan, J. & Jevons, C. (2010). The duality of political brand equity. EUROPEAN JOURNAL OF MARKETING, 44 (3-4), pp.496-514. https://doi.org/10.1108/03090561011020552. | |
| dc.identifier.issn | 0309-0566 | |
| dc.identifier.uri | http://hdl.handle.net/11343/29648 | |
| dc.language | English | |
| dc.publisher | EMERALD GROUP PUBLISHING LTD | |
| dc.subject | Marketing | |
| dc.title | The duality of political brand equity | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1108/03090561011020552 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Management and Marketing | |
| melbourne.source.title | EUROPEAN JOURNAL OF MARKETING | |
| melbourne.source.volume | 44 | |
| melbourne.source.issue | 3-4 | |
| melbourne.source.pages | 496-514 | |
| dc.description.pagestart | 496 | |
| melbourne.publicationid | 150481 | |
| melbourne.elementsid | 326315 | |
| melbourne.contributor.author | Phipps, Marcus | |
| melbourne.internal.ingestnote | Abstract bulk upload (2017-07-20) | |
| dc.identifier.eissn | 1758-7123 | |
| melbourne.accessrights | This item is currently not available from this repository | |
