Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

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    Author
    Beverland, M
    Date
    2005-08
    Source Title
    Industrial Marketing Management
    Publisher
    Elsevier BV
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Melbourne Graduate School of Education
    Metadata
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    Document Type
    Journal Article
    Citations
    Beverland, M. (2005). Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?. Industrial Marketing Management, 34 (6), pp.577-589. https://doi.org/10.1016/j.indmarman.2004.09.023.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29649
    DOI
    10.1016/j.indmarman.2004.09.023
    Keywords
    Marketing

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