Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?
Author
Beverland, MDate
2005-08Source Title
Industrial Marketing ManagementPublisher
Elsevier BVUniversity of Melbourne Author/s
BEVERLAND, MICHAELAffiliation
Management and MarketingMetadata
Show full item recordDocument Type
Journal ArticleCitations
Beverland, M. (2005). Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?. Industrial Marketing Management, 34 (6), pp.577-589. https://doi.org/10.1016/j.indmarman.2004.09.023.Access Status
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