Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Author
Beverland, MB; Ewing, MT; Jekanyika Matanda, MDate
2006-04Source Title
Industrial Marketing ManagementPublisher
Elsevier BVUniversity of Melbourne Author/s
BEVERLAND, MICHAELAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Beverland, M. B., Ewing, M. T. & Jekanyika Matanda, M. (2006). Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp.383-393. https://doi.org/10.1016/j.indmarman.2005.02.008.Access Status
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