Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

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    Author
    Beverland, MB; Ewing, MT; Jekanyika Matanda, M
    Date
    2006-04
    Source Title
    Industrial Marketing Management
    Publisher
    Elsevier BV
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Beverland, M. B., Ewing, M. T. & Jekanyika Matanda, M. (2006). Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp.383-393. https://doi.org/10.1016/j.indmarman.2005.02.008.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29650
    DOI
    10.1016/j.indmarman.2005.02.008
    Keywords
    Marketing

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