| dc.contributor.author | Beverland, MB | |
| dc.contributor.author | Ewing, MT | |
| dc.contributor.author | Jekanyika Matanda, M | |
| dc.date.available | 2014-05-21T23:28:22Z | |
| dc.date.issued | 2006-04 | |
| dc.identifier.citation | Beverland, M. B., Ewing, M. T. & Jekanyika Matanda, M. (2006). Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp.383-393. https://doi.org/10.1016/j.indmarman.2005.02.008. | |
| dc.identifier.issn | 0019-8501 | |
| dc.identifier.uri | http://hdl.handle.net/11343/29650 | |
| dc.language | en | |
| dc.publisher | Elsevier BV | |
| dc.subject | Marketing | |
| dc.title | Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1016/j.indmarman.2005.02.008 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Melbourne Graduate School of Education | |
| melbourne.affiliation.faculty | Melbourne Graduate School of Education | |
| melbourne.source.title | Industrial Marketing Management | |
| melbourne.source.volume | 35 | |
| melbourne.source.issue | 3 | |
| melbourne.source.pages | 383-393 | |
| dc.description.pagestart | 383 | |
| melbourne.publicationid | 54650 | |
| melbourne.elementsid | 598107 | |
| melbourne.contributor.author | BEVERLAND, MICHAEL | |
| melbourne.internal.ingestnote | Abstract bulk upload (2017-07-20) | |
| melbourne.accessrights | This item is currently not available from this repository | |
