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dc.contributor.authorBeverland, MB
dc.contributor.authorEwing, MT
dc.contributor.authorJekanyika Matanda, M
dc.date.available2014-05-21T23:28:22Z
dc.date.issued2006-04
dc.identifier.citationBeverland, M. B., Ewing, M. T. & Jekanyika Matanda, M. (2006). Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. Industrial Marketing Management, 35 (3), pp.383-393. https://doi.org/10.1016/j.indmarman.2005.02.008.
dc.identifier.issn0019-8501
dc.identifier.urihttp://hdl.handle.net/11343/29650
dc.languageen
dc.publisherElsevier BV
dc.subjectMarketing
dc.titleDriving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
dc.typeJournal Article
dc.identifier.doi10.1016/j.indmarman.2005.02.008
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Graduate School of Education
melbourne.affiliation.facultyMelbourne Graduate School of Education
melbourne.source.titleIndustrial Marketing Management
melbourne.source.volume35
melbourne.source.issue3
melbourne.source.pages383-393
dc.description.pagestart383
melbourne.publicationid54650
melbourne.elementsid598107
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
melbourne.accessrightsThis item is currently not available from this repository


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