Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation

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    Author
    PERVAN, S.; BOVE, L.; JOHNSON, L.
    Date
    2009
    Source Title
    Industrial Marketing Management
    University of Melbourne Author/s
    Bove, Liliana; Johnson, Lester
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29651
    Keywords
    Marketing

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