Do social product features have value to consumers?

    Thumbnail
    Citations
    Scopus
    Web of Science
    Altmetric
    137
    104
    Author
    Auger, P; Devinney, TM; Louviere, JJ; Burke, PF
    Date
    2008-09-01
    Source Title
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
    Publisher
    ELSEVIER
    University of Melbourne Author/s
    Auger, Patrice
    Affiliation
    Melbourne Business School
    Metadata
    Show full item record
    Document Type
    Journal Article
    Citations
    Auger, P., Devinney, T. M., Louviere, J. J. & Burke, P. F. (2008). Do social product features have value to consumers?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 25 (3), pp.183-191. https://doi.org/10.1016/j.ijresmar.2008.03.005.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29652
    DOI
    10.1016/j.ijresmar.2008.03.005
    Keywords
    Marketing

    Export Reference in RIS Format     

    Collections