Do social product features have value to consumers?
Author
Auger, P; Devinney, TM; Louviere, JJ; Burke, PFDate
2008-09-01Source Title
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETINGPublisher
ELSEVIERUniversity of Melbourne Author/s
Auger, PatriceAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Auger, P., Devinney, T. M., Louviere, J. J. & Burke, P. F. (2008). Do social product features have value to consumers?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 25 (3), pp.183-191. https://doi.org/10.1016/j.ijresmar.2008.03.005.Access Status
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