Do social product features have value to consumers?
AuthorAuger, P; Devinney, TM; Louviere, JJ; Burke, PF
Source TitleINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
University of Melbourne Author/sAuger, Patrice
AffiliationMelbourne Business School
Document TypeJournal Article
CitationsAuger, P., Devinney, T. M., Louviere, J. J. & Burke, P. F. (2008). Do social product features have value to consumers?. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 25 (3), pp.183-191. https://doi.org/10.1016/j.ijresmar.2008.03.005.
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