Empirical evidence of the stock market's (mis)pricing of customer satisfaction

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    Author
    O'Sullivan, D; Hutchinson, MC; O'Connell, V
    Date
    2009-06-01
    Source Title
    INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
    Publisher
    ELSEVIER
    University of Melbourne Author/s
    O'Sullivan, Don
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    O'Sullivan, D., Hutchinson, M. C. & O'Connell, V. (2009). Empirical evidence of the stock market's (mis)pricing of customer satisfaction. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26 (2), pp.154-161. https://doi.org/10.1016/j.ijresmar.2008.08.004.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29653
    DOI
    10.1016/j.ijresmar.2008.08.004
    Keywords
    Marketing

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