Empirical evidence of the stock market's (mis)pricing of customer satisfaction
AuthorO'Sullivan, D; Hutchinson, MC; O'Connell, V
Source TitleINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
University of Melbourne Author/sO'Sullivan, Don
AffiliationMelbourne Business School
Document TypeJournal Article
CitationsO'Sullivan, D., Hutchinson, M. C. & O'Connell, V. (2009). Empirical evidence of the stock market's (mis)pricing of customer satisfaction. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26 (2), pp.154-161. https://doi.org/10.1016/j.ijresmar.2008.08.004.
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