| dc.contributor.author | O'Sullivan, D | |
| dc.contributor.author | Hutchinson, MC | |
| dc.contributor.author | O'Connell, V | |
| dc.date.available | 2014-05-21T23:28:52Z | |
| dc.date.issued | 2009-06-01 | |
| dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000267569700011&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c | |
| dc.identifier.citation | O'Sullivan, D., Hutchinson, M. C. & O'Connell, V. (2009). Measuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26 (2), pp.164-165. https://doi.org/10.1016/j.ijresmar.2009.03.003. | |
| dc.identifier.issn | 0167-8116 | |
| dc.identifier.uri | http://hdl.handle.net/11343/29654 | |
| dc.language | English | |
| dc.publisher | ELSEVIER | |
| dc.subject | Marketing | |
| dc.title | Measuring alpha: The consequences of ignoring the four-factor model In response to the commentary: "The statistical significance of portfolio returns" by Claes Fornell, Sunil Mithas and Forrest Morgeson | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1016/j.ijresmar.2009.03.003 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Melbourne Business School | |
| melbourne.source.title | International Journal of Research in Marketing | |
| melbourne.source.volume | 26 | |
| melbourne.source.issue | 2 | |
| melbourne.source.pages | 164-165 | |
| dc.description.pagestart | 164 | |
| melbourne.publicationid | 140849 | |
| melbourne.elementsid | 320302 | |
| melbourne.contributor.author | O'Sullivan, Don | |
| dc.identifier.eissn | 1873-8001 | |
| melbourne.accessrights | This item is currently not available from this repository | |
