Country-of-origin contingencies Competing perspectives on product familiarity and product involvement

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    Author
    Josiassen, A; Lukas, BA; Whitwell, GJ
    Date
    2008-01-01
    Source Title
    International Marketing Review
    Publisher
    EMERALD GROUP PUBLISHING LTD
    University of Melbourne Author/s
    JOSIASSEN, ALEXANDER PETER; Lukas, Bryan; WHITWELL, GREGORY
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Josiassen, A., Lukas, B. A. & Whitwell, G. J. (2008). Country-of-origin contingencies Competing perspectives on product familiarity and product involvement. INTERNATIONAL MARKETING REVIEW, 25 (4), pp.423-440. https://doi.org/10.1108/02651330810887477.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29655
    DOI
    10.1108/02651330810887477
    Keywords
    Marketing

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