Show simple item record

Managing integrated marketing communication (IMC) through strategic decoupling

dc.contributor.authorBEVERLAND, MB
dc.contributor.authorLUXTON, S
dc.date.available2014-05-21T23:29:04Z
dc.date.issued2005
dc.identifier.citationBEVERLAND, M. B. & LUXTON, S. (2005). Managing integrated marketing communication (IMC) through strategic decoupling. Journal of Advertising, 34 (4), pp.103-116
dc.identifier.issn0091-3367
dc.identifier.urihttp://hdl.handle.net/11343/29656
dc.subjectMarketing
dc.titleManaging integrated marketing communication (IMC) through strategic decoupling
dc.typeJournal Article
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Graduate School of Education
melbourne.affiliation.facultyMelbourne Graduate School of Education
melbourne.source.titleJournal of Advertising
melbourne.source.volume34
melbourne.source.issue4
melbourne.source.pages103-116
dc.description.pagestart103
melbourne.publicationid42695
melbourne.elementsid597816
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.accessrightsThis item is currently not available from this repository


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record