AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS
Author
Nyilasy, G; Reid, LNDate
2009-09-01Source Title
JOURNAL OF ADVERTISINGPublisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDUniversity of Melbourne Author/s
Nyilasy, GergelyAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Nyilasy, G. & Reid, L. N. (2009). AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS. JOURNAL OF ADVERTISING, 38 (3), pp.81-96. https://doi.org/10.2753/JOA0091-3367380306.Access Status
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