AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS

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    Author
    Nyilasy, G; Reid, LN
    Date
    2009-09-01
    Source Title
    JOURNAL OF ADVERTISING
    Publisher
    ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
    University of Melbourne Author/s
    Nyilasy, Gergely
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Nyilasy, G. & Reid, L. N. (2009). AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS. JOURNAL OF ADVERTISING, 38 (3), pp.81-96. https://doi.org/10.2753/JOA0091-3367380306.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29657
    DOI
    10.2753/JOA0091-3367380306
    Keywords
    Marketing

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