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dc.contributor.authorNyilasy, G
dc.contributor.authorReid, LN
dc.date.available2014-05-21T23:29:11Z
dc.date.issued2009-09-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000269897700006&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationNyilasy, G. & Reid, L. N. (2009). AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS. JOURNAL OF ADVERTISING, 38 (3), pp.81-96. https://doi.org/10.2753/JOA0091-3367380306.
dc.identifier.issn0091-3367
dc.identifier.urihttp://hdl.handle.net/11343/29657
dc.languageEnglish
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.subjectMarketing
dc.titleAGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS
dc.typeJournal Article
dc.identifier.doi10.2753/JOA0091-3367380306
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJOURNAL OF ADVERTISING
melbourne.source.volume38
melbourne.source.issue3
melbourne.source.pages81-96
dc.description.pagestart81
melbourne.publicationid149600
melbourne.elementsid325752
melbourne.contributor.authorNyilasy, Gergely
dc.identifier.eissn1557-7805
melbourne.accessrightsThis item is currently not available from this repository


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