The brand-supportive firm: An exploration of organisational drivers of brand updating.

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    Author
    YAKIMOVA, R; BEVERLAND, MB
    Date
    2005
    Source Title
    Journal of Brand Management
    Publisher
    Henry Stewart Publications
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    YAKIMOVA, R. & BEVERLAND, M. B. (2005). The brand-supportive firm: An exploration of organisational drivers of brand updating.. Journal of Brand Management, 12 (6), pp.445-460
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29658
    Keywords
    Marketing

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