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The brand-supportive firm: An exploration of organisational drivers of brand updating.

dc.contributor.authorYAKIMOVA, R
dc.contributor.authorBEVERLAND, MB
dc.date.available2014-05-21T23:29:16Z
dc.date.issued2005
dc.identifier.citationYAKIMOVA, R. & BEVERLAND, M. B. (2005). The brand-supportive firm: An exploration of organisational drivers of brand updating.. Journal of Brand Management, 12 (6), pp.445-460
dc.identifier.issn1350-231X
dc.identifier.urihttp://hdl.handle.net/11343/29658
dc.publisherHenry Stewart Publications
dc.subjectMarketing
dc.titleThe brand-supportive firm: An exploration of organisational drivers of brand updating.
dc.typeJournal Article
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJournal of Brand Management
melbourne.source.volume12
melbourne.source.issue6
melbourne.source.pages445-460
dc.research.codefor1505
dc.description.pagestart445
melbourne.publicationid42606
melbourne.elementsid597805
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.accessrightsThis item is currently not available from this repository


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