dc.contributor.author | YAKIMOVA, R | |
dc.contributor.author | BEVERLAND, MB | |
dc.date.available | 2014-05-21T23:29:16Z | |
dc.date.issued | 2005 | |
dc.identifier.citation | YAKIMOVA, R. & BEVERLAND, M. B. (2005). The brand-supportive firm: An exploration of organisational drivers of brand updating.. Journal of Brand Management, 12 (6), pp.445-460 | |
dc.identifier.issn | 1350-231X | |
dc.identifier.uri | http://hdl.handle.net/11343/29658 | |
dc.publisher | Henry Stewart Publications | |
dc.subject | Marketing | |
dc.title | The brand-supportive firm: An exploration of organisational drivers of brand updating. | |
dc.type | Journal Article | |
melbourne.peerreview | Peer Reviewed | |
melbourne.affiliation | The University of Melbourne | |
melbourne.affiliation.department | Management and Marketing | |
melbourne.source.title | Journal of Brand Management | |
melbourne.source.volume | 12 | |
melbourne.source.issue | 6 | |
melbourne.source.pages | 445-460 | |
dc.research.codefor | 1505 | |
dc.description.pagestart | 445 | |
melbourne.publicationid | 42606 | |
melbourne.elementsid | 597805 | |
melbourne.contributor.author | BEVERLAND, MICHAEL | |
melbourne.accessrights | This item is currently not available from this repository | |