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The brand-supportive firm: An exploration of organisational drivers of brand updating.

dc.contributor.authorYAKIMOVA, R
dc.contributor.authorBEVERLAND, MB
dc.date.available2014-05-21T23:29:16Z
dc.date.issued2005
dc.identifier.citationYAKIMOVA, R. & BEVERLAND, M. B. (2005). The brand-supportive firm: An exploration of organisational drivers of brand updating.. Journal of Brand Management, 12 (6), pp.445-460
dc.identifier.issn1350-231X
dc.identifier.urihttp://hdl.handle.net/11343/29658
dc.publisherHenry Stewart Publications
dc.subjectMarketing
dc.titleThe brand-supportive firm: An exploration of organisational drivers of brand updating.
dc.typeJournal Article
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Graduate School of Education
melbourne.affiliation.facultyMelbourne Graduate School of Education
melbourne.source.titleJournal of Brand Management
melbourne.source.volume12
melbourne.source.issue6
melbourne.source.pages445-460
dc.description.pagestart445
melbourne.publicationid42606
melbourne.elementsid597805
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.accessrightsThis item is currently not available from this repository


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