Creating value for channel partners: the Cervena case
Author
Beverland, MDate
2005-05Source Title
Journal of Business & Industrial MarketingPublisher
EmeraldUniversity of Melbourne Author/s
BEVERLAND, MICHAELAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Beverland, M. (2005). Creating value for channel partners: the Cervena case. Journal of Business & Industrial Marketing, 20 (3), pp.127-135. https://doi.org/10.1108/08858620510592740.Access Status
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