Creating value for channel partners: the Cervena case

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    Author
    Beverland, M
    Date
    2005-05
    Source Title
    Journal of Business & Industrial Marketing
    Publisher
    Emerald
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Beverland, M. (2005). Creating value for channel partners: the Cervena case. Journal of Business & Industrial Marketing, 20 (3), pp.127-135. https://doi.org/10.1108/08858620510592740.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29659
    DOI
    10.1108/08858620510592740
    Keywords
    Marketing

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