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dc.contributor.authorBeverland, M
dc.date.available2014-05-21T23:29:22Z
dc.date.issued2005-05
dc.identifier.citationBeverland, M. (2005). Creating value for channel partners: the Cervena case. Journal of Business & Industrial Marketing, 20 (3), pp.127-135. https://doi.org/10.1108/08858620510592740.
dc.identifier.issn0885-8624
dc.identifier.urihttp://hdl.handle.net/11343/29659
dc.languageen
dc.publisherEmerald
dc.subjectMarketing
dc.titleCreating value for channel partners: the Cervena case
dc.typeJournal Article
dc.identifier.doi10.1108/08858620510592740
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Graduate School of Education
melbourne.affiliation.facultyMelbourne Graduate School of Education
melbourne.source.titleJournal of Business and Industrial Marketing
melbourne.source.volume20
melbourne.source.issue3
melbourne.source.pages127-135
dc.description.pagestart127
melbourne.publicationid42664
melbourne.elementsid597811
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
melbourne.accessrightsThis item is currently not available from this repository


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