| dc.contributor.author | Beverland, M | |
| dc.date.available | 2014-05-21T23:29:22Z | |
| dc.date.issued | 2005-05 | |
| dc.identifier.citation | Beverland, M. (2005). Creating value for channel partners: the Cervena case. Journal of Business & Industrial Marketing, 20 (3), pp.127-135. https://doi.org/10.1108/08858620510592740. | |
| dc.identifier.issn | 0885-8624 | |
| dc.identifier.uri | http://hdl.handle.net/11343/29659 | |
| dc.language | en | |
| dc.publisher | Emerald | |
| dc.subject | Marketing | |
| dc.title | Creating value for channel partners: the Cervena case | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1108/08858620510592740 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Melbourne Graduate School of Education | |
| melbourne.affiliation.faculty | Melbourne Graduate School of Education | |
| melbourne.source.title | Journal of Business and Industrial Marketing | |
| melbourne.source.volume | 20 | |
| melbourne.source.issue | 3 | |
| melbourne.source.pages | 127-135 | |
| dc.description.pagestart | 127 | |
| melbourne.publicationid | 42664 | |
| melbourne.elementsid | 597811 | |
| melbourne.contributor.author | BEVERLAND, MICHAEL | |
| melbourne.internal.ingestnote | Abstract bulk upload (2017-07-20) | |
| melbourne.accessrights | This item is currently not available from this repository | |
