Cultural frames that drive sales and marketing apart: an exploratory study
Author
Beverland, M; Steel, M; Dapiran, GPDate
2006-10Source Title
Journal of Business & Industrial MarketingPublisher
EmeraldUniversity of Melbourne Author/s
BEVERLAND, MICHAELAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Beverland, M., Steel, M. & Dapiran, G. P. (2006). Cultural frames that drive sales and marketing apart: an exploratory study. Journal of Business & Industrial Marketing, 21 (6), pp.386-394. https://doi.org/10.1108/08858620610690146.Access Status
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