Cultural frames that drive sales and marketing apart: an exploratory study

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    Author
    Beverland, M; Steel, M; Dapiran, GP
    Date
    2006-10
    Source Title
    Journal of Business & Industrial Marketing
    Publisher
    Emerald
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Beverland, M., Steel, M. & Dapiran, G. P. (2006). Cultural frames that drive sales and marketing apart: an exploratory study. Journal of Business & Industrial Marketing, 21 (6), pp.386-394. https://doi.org/10.1108/08858620610690146.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29660
    DOI
    10.1108/08858620610690146
    Keywords
    Marketing

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