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dc.contributor.authorBeverland, M
dc.contributor.authorSteel, M
dc.contributor.authorDapiran, GP
dc.date.available2014-05-21T23:29:28Z
dc.date.issued2006-10
dc.identifier.citationBeverland, M., Steel, M. & Dapiran, G. P. (2006). Cultural frames that drive sales and marketing apart: an exploratory study. Journal of Business & Industrial Marketing, 21 (6), pp.386-394. https://doi.org/10.1108/08858620610690146.
dc.identifier.issn0885-8624
dc.identifier.urihttp://hdl.handle.net/11343/29660
dc.languageen
dc.publisherEmerald
dc.subjectMarketing
dc.titleCultural frames that drive sales and marketing apart: an exploratory study
dc.typeJournal Article
dc.identifier.doi10.1108/08858620610690146
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJournal of Business & Industrial Marketing
melbourne.source.volume21
melbourne.source.issue6
melbourne.source.pages386-394
dc.research.codefor1505
dc.description.pagestart386
melbourne.publicationid54647
melbourne.elementsid598106
melbourne.contributor.authorBEVERLAND, MICHAEL
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
melbourne.accessrightsThis item is currently not available from this repository


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