Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

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    Author
    Dawar, N; Lei, J
    Date
    2009-04-01
    Source Title
    Journal of Business Research
    Publisher
    Elsevier BV
    University of Melbourne Author/s
    Lei, Jing
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Dawar, N. & Lei, J. (2009). Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations. Journal of Business Research, 62 (4), pp.509-516. https://doi.org/10.1016/j.jbusres.2008.02.001.
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    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/29664
    DOI
    10.1016/j.jbusres.2008.02.001
    Keywords
    Marketing

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