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dc.contributor.authorDawar, N
dc.contributor.authorLei, J
dc.date.available2014-05-21T23:29:53Z
dc.date.issued2009-04-01
dc.identifier.citationDawar, N. & Lei, J. (2009). Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations. Journal of Business Research, 62 (4), pp.509-516. https://doi.org/10.1016/j.jbusres.2008.02.001.
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/11343/29664
dc.languageen
dc.publisherElsevier BV
dc.subjectMarketing
dc.titleBrand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
dc.typeJournal Article
dc.identifier.doi10.1016/j.jbusres.2008.02.001
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJournal of Business Research
melbourne.source.volume62
melbourne.source.issue4
melbourne.source.pages509-516
dc.description.pagestart509
melbourne.publicationid141039
melbourne.elementsid320417
melbourne.contributor.authorLei, Jing
melbourne.internal.ingestnoteAbstract bulk upload (2017-07-20)
melbourne.accessrightsThis item is currently not available from this repository


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