Excremental theory development
Author
Bradshaw, A; Canniford, RDate
2010-03-01Source Title
JOURNAL OF CONSUMER BEHAVIOURPublisher
WILEY-BLACKWELLUniversity of Melbourne Author/s
Canniford, RobinAffiliation
Management and MarketingMetadata
Show full item recordDocument Type
Journal ArticleCitations
Bradshaw, A. & Canniford, R. (2010). Excremental theory development. JOURNAL OF CONSUMER BEHAVIOUR, 9 (2), pp.102-112. https://doi.org/10.1002/cb.307.Access Status
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10.1002/cb.307Keywords
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