Why did they do that? Variability in routine transactions
AuthorDavern, MJ; Wilkin, CL
Source TitleInformation Technology and People
PublisherEMERALD GROUP PUBLISHING LIMITED
Document TypeJournal Article
CitationsDavern, M. J. & Wilkin, C. L. (2009). Why did they do that? Variability in routine transactions. INFORMATION TECHNOLOGY & PEOPLE, 22 (1), pp.78-88. https://doi.org/10.1108/09593840910937517.
Access StatusThis item is currently not available from this repository
Purpose The purpose of this paper is to provide a frank reflection on the authors' journey in applying social theory to understand the routine use of a transaction‐processing system in a rich field context. Design/methodology/approach Inspired by a perplexing initial observation, the program of research moved quickly from one of more traditional positivist methods (experiments and surveys) to case study research. The case study involved observation and comparative analysis of the routine use of a reservation system across a large franchised accommodation chain. Findings As a reflective essay, the key findings relate to the research process itself. The essence of the findings is that applying social theory is itself a social process. Originality/value The paper finds that insight can come from understanding the routine use of IT as a social artefact, not just from studying crises or latest innovations.
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