Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty

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    Author
    Eisingerich, AB; Bell, SJ
    Date
    2006-05
    Source Title
    Journal of Financial Services Marketing
    Publisher
    Springer Science and Business Media LLC
    University of Melbourne Author/s
    Bell, Simon
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Eisingerich, A. B. & Bell, S. J. (2006). Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty. Journal of Financial Services Marketing, 10 (4), pp.86-97. https://doi.org/10.1057/palgrave.fsm.4760022.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30180
    DOI
    10.1057/palgrave.fsm.4760022
    Keywords
    Marketing

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