Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

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    Author
    Homburg, C; Wieseke, J; Bornemann, T
    Date
    2009-07-01
    Source Title
    Journal of Marketing
    Publisher
    SAGE PUBLICATIONS INC
    University of Melbourne Author/s
    HOMBURG, CHRISTIAN
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Homburg, C., Wieseke, J. & Bornemann, T. (2009). Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. JOURNAL OF MARKETING, 73 (4), pp.64-81. https://doi.org/10.1509/jmkg.73.4.64.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30185
    DOI
    10.1509/jmkg.73.4.64
    Keywords
    Marketing

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