Managing Dynamics in a Customer Portfolio
Author
Homburg, C; Steiner, VV; Totzek, DDate
2009-09-01Source Title
JOURNAL OF MARKETINGPublisher
SAGE PUBLICATIONS INCUniversity of Melbourne Author/s
HOMBURG, CHRISTIANAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Homburg, C., Steiner, V. V. & Totzek, D. (2009). Managing Dynamics in a Customer Portfolio. JOURNAL OF MARKETING, 73 (5), pp.70-89. https://doi.org/10.1509/jmkg.73.5.70.Access Status
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