Managing Dynamics in a Customer Portfolio

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    Author
    Homburg, C; Steiner, VV; Totzek, D
    Date
    2009-09-01
    Source Title
    JOURNAL OF MARKETING
    Publisher
    SAGE PUBLICATIONS INC
    University of Melbourne Author/s
    HOMBURG, CHRISTIAN
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Homburg, C., Steiner, V. V. & Totzek, D. (2009). Managing Dynamics in a Customer Portfolio. JOURNAL OF MARKETING, 73 (5), pp.70-89. https://doi.org/10.1509/jmkg.73.5.70.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30186
    DOI
    10.1509/jmkg.73.5.70
    Keywords
    Marketing

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