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dc.contributor.authorHomburg, C
dc.contributor.authorSteiner, VV
dc.contributor.authorTotzek, D
dc.date.available2014-05-22T00:29:54Z
dc.date.issued2009-09-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000269096400005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationHomburg, C., Steiner, V. V. & Totzek, D. (2009). Managing Dynamics in a Customer Portfolio. JOURNAL OF MARKETING, 73 (5), pp.70-89. https://doi.org/10.1509/jmkg.73.5.70.
dc.identifier.issn0022-2429
dc.identifier.urihttp://hdl.handle.net/11343/30186
dc.languageEnglish
dc.publisherSAGE PUBLICATIONS INC
dc.subjectMarketing
dc.titleManaging Dynamics in a Customer Portfolio
dc.typeJournal Article
dc.identifier.doi10.1509/jmkg.73.5.70
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentManagement and Marketing
melbourne.source.titleJOURNAL OF MARKETING
melbourne.source.volume73
melbourne.source.issue5
melbourne.source.pages70-89
dc.research.codefor1505
dc.description.pagestart70
melbourne.publicationid140933
melbourne.elementsid320356
melbourne.contributor.authorHOMBURG, CHRISTIAN
dc.identifier.eissn1547-7185
melbourne.accessrightsThis item is currently not available from this repository


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