| dc.contributor.author | Homburg, C | |
| dc.contributor.author | Steiner, VV | |
| dc.contributor.author | Totzek, D | |
| dc.date.available | 2014-05-22T00:29:54Z | |
| dc.date.issued | 2009-09-01 | |
| dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000269096400005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c | |
| dc.identifier.citation | Homburg, C., Steiner, V. V. & Totzek, D. (2009). Managing Dynamics in a Customer Portfolio. JOURNAL OF MARKETING, 73 (5), pp.70-89. https://doi.org/10.1509/jmkg.73.5.70. | |
| dc.identifier.issn | 0022-2429 | |
| dc.identifier.uri | http://hdl.handle.net/11343/30186 | |
| dc.language | English | |
| dc.publisher | SAGE PUBLICATIONS INC | |
| dc.subject | Marketing | |
| dc.title | Managing Dynamics in a Customer Portfolio | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1509/jmkg.73.5.70 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Management and Marketing | |
| melbourne.source.title | JOURNAL OF MARKETING | |
| melbourne.source.volume | 73 | |
| melbourne.source.issue | 5 | |
| melbourne.source.pages | 70-89 | |
| dc.research.codefor | 1505 | |
| dc.description.pagestart | 70 | |
| melbourne.publicationid | 140933 | |
| melbourne.elementsid | 320356 | |
| melbourne.contributor.author | HOMBURG, CHRISTIAN | |
| dc.identifier.eissn | 1547-7185 | |
| melbourne.accessrights | This item is currently not available from this repository | |
