Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects

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    Author
    Lei, J; Dawar, N; Lemmink, J
    Date
    2008-05-01
    Source Title
    Journal of Marketing
    Publisher
    SAGE Publications
    University of Melbourne Author/s
    Lei, Jing
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Lei, J., Dawar, N. & Lemmink, J. (2008). Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects. Journal of Marketing, 72 (3), pp.111-123. https://doi.org/10.1509/jmkg.72.3.111.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30187
    DOI
    10.1509/jmkg.72.3.111
    Keywords
    Marketing

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