Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects
Author
Lei, J; Dawar, N; Lemmink, JDate
2008-05-01Source Title
Journal of MarketingPublisher
SAGE PublicationsUniversity of Melbourne Author/s
Lei, JingAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Lei, J., Dawar, N. & Lemmink, J. (2008). Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects. Journal of Marketing, 72 (3), pp.111-123. https://doi.org/10.1509/jmkg.72.3.111.Access Status
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