Consumer Responses to Vertical Service Line Extensions

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    Author
    Lei, J; de Ruyter, K; Wetzels, M
    Date
    2008-09-01
    Source Title
    Journal of Retailing
    Publisher
    Elsevier BV
    University of Melbourne Author/s
    Lei, Jing
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Lei, J., de Ruyter, K. & Wetzels, M. (2008). Consumer Responses to Vertical Service Line Extensions. Journal of Retailing, 84 (3), pp.268-280. https://doi.org/10.1016/j.jretai.2008.05.001.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30188
    DOI
    10.1016/j.jretai.2008.05.001
    Keywords
    Marketing

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