Customer prioritization: Does it pay off, and how should it be implemented?

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    Author
    Homburg, C; Droll, M; Totzek, D
    Date
    2008-09-01
    Source Title
    JOURNAL OF MARKETING
    Publisher
    SAGE PUBLICATIONS INC
    University of Melbourne Author/s
    HOMBURG, CHRISTIAN
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Homburg, C., Droll, M. & Totzek, D. (2008). Customer prioritization: Does it pay off, and how should it be implemented?. JOURNAL OF MARKETING, 72 (5), pp.110-130. https://doi.org/10.1509/jmkg.72.5.110.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30192
    DOI
    10.1509/jmkg.72.5.110
    Keywords
    Marketing

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