Customer prioritization: Does it pay off, and how should it be implemented?
Author
Homburg, C; Droll, M; Totzek, DDate
2008-09-01Source Title
JOURNAL OF MARKETINGPublisher
SAGE PUBLICATIONS INCUniversity of Melbourne Author/s
HOMBURG, CHRISTIANAffiliation
Management and MarketingMetadata
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Journal ArticleCitations
Homburg, C., Droll, M. & Totzek, D. (2008). Customer prioritization: Does it pay off, and how should it be implemented?. JOURNAL OF MARKETING, 72 (5), pp.110-130. https://doi.org/10.1509/jmkg.72.5.110.Access Status
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