Customer prioritization: Does it pay off, and how should it be implemented?
AuthorHomburg, C; Droll, M; Totzek, D
Source TitleJOURNAL OF MARKETING
PublisherSAGE PUBLICATIONS INC
University of Melbourne Author/sHOMBURG, CHRISTIAN
AffiliationManagement and Marketing
Document TypeJournal Article
CitationsHomburg, C., Droll, M. & Totzek, D. (2008). Customer prioritization: Does it pay off, and how should it be implemented?. JOURNAL OF MARKETING, 72 (5), pp.110-130. https://doi.org/10.1509/jmkg.72.5.110.
Access StatusThis item is currently not available from this repository
- Click on "Export Reference in RIS Format" and choose "open with... Endnote".
- Click on "Export Reference in RIS Format". Login to Refworks, go to References => Import References