Friends, businesspeople, and relationship roles: A conceptual framework and a research agenda

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    Author
    Heide, JB; Wathne, KH
    Date
    2006-07-01
    Source Title
    Journal of Marketing
    Publisher
    AMER MARKETING ASSOC
    University of Melbourne Author/s
    Heide, Jan
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Heide, J. B. & Wathne, K. H. (2006). Friends, businesspeople, and relationship roles: A conceptual framework and a research agenda. JOURNAL OF MARKETING, 70 (3), pp.90-103. https://doi.org/10.1509/jmkg.70.3.90.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30194
    DOI
    10.1509/jmkg.70.3.90
    Keywords
    Marketing

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