Managing the design innovation-brand marketing interface: resolving the tension between artistic creation and commercial imperatives

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    Author
    BEVERLAND, M.
    Date
    2005
    Source Title
    Journal of Product Innovation Management
    University of Melbourne Author/s
    BEVERLAND, MICHAEL
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30290
    Keywords
    Marketing

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