| dc.contributor.author | BEVERLAND, M. | en_US |
| dc.date.accessioned | 2014-05-22T00:42:45Z | |
| dc.date.available | 2014-05-22T00:42:45Z | |
| dc.date.issued | 2005 | en_US |
| dc.identifier.issn | 1540-5885 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11343/30290 | |
| dc.language | eng | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Managing the design innovation-brand marketing interface: resolving the tension between artistic creation and commercial imperatives | en_US |
| dc.type | Journal Article | en_US |
| melbourne.peerreview | Peer Reviewed | en_US |
| melbourne.affiliation | The University of Melbourne | en_US |
| melbourne.affiliation.department | Management and Marketing | en_US |
| melbourne.source.title | Journal of Product Innovation Management | en_US |
| melbourne.source.volume | 22 | en_US |
| melbourne.source.issue | 2 | en_US |
| melbourne.source.pages | 193-207 | en_US |
| dc.description.pagestart | 193 | en_US |
| melbourne.publicationid | 42635 | en_US |
| melbourne.elementsid | NA | |
| melbourne.contributor.author | BEVERLAND, MICHAEL | |
| melbourne.accessrights | This item is currently not available from this repository | |
