Marketing Performance Measurement Ability and Firm Performance

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    Author
    O'SULLIVAN, D.; ABELA, A.
    Date
    2007
    Source Title
    Journal of Marketing
    University of Melbourne Author/s
    O'Sullivan, Don
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/30326
    Keywords
    Marketing

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