The Impact of Targeting Technology on Advertising Markets and Media Competition

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    Author
    Athey, S; Gans, JS
    Date
    2010-05-01
    Source Title
    The American Economic Review
    Publisher
    AMER ECONOMIC ASSOC
    University of Melbourne Author/s
    GANS, JOSHUA
    Affiliation
    Melbourne Business School
    Metadata
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    Document Type
    Journal Article
    Citations
    Athey, S. & Gans, J. S. (2010). The Impact of Targeting Technology on Advertising Markets and Media Competition. AMERICAN ECONOMIC REVIEW, 100 (2), pp.608-613. https://doi.org/10.1257/aer.100.2.608.
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    URI
    http://hdl.handle.net/11343/30617
    DOI
    10.1257/aer.100.2.608
    Keywords
    Applied Economics

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