The Impact of Targeting Technology on Advertising Markets and Media Competition
Author
Athey, S; Gans, JSDate
2010-05-01Source Title
AMERICAN ECONOMIC REVIEWPublisher
AMER ECONOMIC ASSOCUniversity of Melbourne Author/s
GANS, JOSHUAAffiliation
Melbourne Business SchoolMetadata
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Journal ArticleCitations
Athey, S. & Gans, J. S. (2010). The Impact of Targeting Technology on Advertising Markets and Media Competition. AMERICAN ECONOMIC REVIEW, 100 (2), pp.608-613. https://doi.org/10.1257/aer.100.2.608.Access Status
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Applied EconomicsExport Reference in RIS Format
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