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dc.contributor.authorAthey, S
dc.contributor.authorGans, JS
dc.date.available2014-05-22T01:24:18Z
dc.date.issued2010-05-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000278389300117&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationAthey, S. & Gans, J. S. (2010). The Impact of Targeting Technology on Advertising Markets and Media Competition. AMERICAN ECONOMIC REVIEW, 100 (2), pp.608-613. https://doi.org/10.1257/aer.100.2.608.
dc.identifier.issn0002-8282
dc.identifier.urihttp://hdl.handle.net/11343/30617
dc.languageEnglish
dc.publisherAMER ECONOMIC ASSOC
dc.subjectApplied Economics
dc.titleThe Impact of Targeting Technology on Advertising Markets and Media Competition
dc.typeJournal Article
dc.identifier.doi10.1257/aer.100.2.608
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentMelbourne Business School
melbourne.source.titleThe American Economic Review
melbourne.source.volume100
melbourne.source.issue2
melbourne.source.pages608-613
dc.description.pagestart608
melbourne.publicationid154424
melbourne.elementsid328990
melbourne.contributor.authorGANS, JOSHUA
melbourne.accessrightsThis item is currently not available from this repository


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