| dc.contributor.author | Athey, S | |
| dc.contributor.author | Gans, JS | |
| dc.date.available | 2014-05-22T01:24:18Z | |
| dc.date.issued | 2010-05-01 | |
| dc.identifier | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000278389300117&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c | |
| dc.identifier.citation | Athey, S. & Gans, J. S. (2010). The Impact of Targeting Technology on Advertising Markets and Media Competition. AMERICAN ECONOMIC REVIEW, 100 (2), pp.608-613. https://doi.org/10.1257/aer.100.2.608. | |
| dc.identifier.issn | 0002-8282 | |
| dc.identifier.uri | http://hdl.handle.net/11343/30617 | |
| dc.language | English | |
| dc.publisher | AMER ECONOMIC ASSOC | |
| dc.subject | Applied Economics | |
| dc.title | The Impact of Targeting Technology on Advertising Markets and Media Competition | |
| dc.type | Journal Article | |
| dc.identifier.doi | 10.1257/aer.100.2.608 | |
| melbourne.peerreview | Peer Reviewed | |
| melbourne.affiliation | The University of Melbourne | |
| melbourne.affiliation.department | Melbourne Business School | |
| melbourne.source.title | The American Economic Review | |
| melbourne.source.volume | 100 | |
| melbourne.source.issue | 2 | |
| melbourne.source.pages | 608-613 | |
| dc.description.pagestart | 608 | |
| melbourne.publicationid | 154424 | |
| melbourne.elementsid | 328990 | |
| melbourne.contributor.author | GANS, JOSHUA | |
| melbourne.accessrights | This item is currently not available from this repository | |
