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dc.contributor.authorYoung, S
dc.date.available2014-05-22T01:47:27Z
dc.date.issued2009-05-01
dc.identifierhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000266386200015&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=d4d813f4571fa7d6246bdc0dfeca3a1c
dc.identifier.citationYoung, S. (2009). THE DECLINE OF TRADITIONAL NEWS AND CURRENT AFFAIRS AUDIENCES IN AUSTRALIA. MEDIA INTERNATIONAL AUSTRALIA, 131 (131), pp.147-159. https://doi.org/10.1177/1329878X0913100116.
dc.identifier.issn1329-878X
dc.identifier.urihttp://hdl.handle.net/11343/30792
dc.description.abstractWith attention focused on the battle for news ratings between Channels Seven and Nine, an underlying trend has tended to go unnoticed: audiences have been switching off televised news and current affairs programs since the 1990s. Drawing on detailed OzTAM ratings, this article shows how this is particularly true for specific audience segments. Allied with this is the longer-term decline in newspaper circulation. These data raise a central question: are Australians merely switching off ‘outdated’ media such as TV and newspapers (and getting their news from somewhere else such as the internet), or are they switching off the genre of news/current affairs altogether? This article weighs the evidence and concludes that the news audience is fragmenting in particular ways, especially by age, and that some (but certainly not all) groups are going online for news.
dc.languageEnglish
dc.publisherSAGE PUBLICATIONS LTD
dc.subjectPolitical Science
dc.titleTHE DECLINE OF TRADITIONAL NEWS AND CURRENT AFFAIRS AUDIENCES IN AUSTRALIA
dc.typeJournal Article
dc.identifier.doi10.1177/1329878X0913100116
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentSocial and Political Sciences
melbourne.source.titleMedia International Australia Incorporating Culture and Policy: quarterly journal of media research and resources
melbourne.source.volume131
melbourne.source.issue131
melbourne.source.pages147-159
dc.description.pagestart147
melbourne.publicationid129627
melbourne.elementsid312738
melbourne.contributor.authorYoung, Sally
dc.identifier.eissn2200-467X
melbourne.accessrightsThis item is currently not available from this repository


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