Lessons learned from renewable electricity marketing attempts: A case study

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    Author
    Rundle-Thiele, S; Paladino, A; Apostol, SAG
    Date
    2008-05-01
    Source Title
    Business Horizons
    Publisher
    ELSEVIER SCIENCE BV
    University of Melbourne Author/s
    Paladino, Angela
    Affiliation
    Management and Marketing
    Metadata
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    Document Type
    Journal Article
    Citations
    Rundle-Thiele, S., Paladino, A. & Apostol, S. A. G. (2008). Lessons learned from renewable electricity marketing attempts: A case study. BUSINESS HORIZONS, 51 (3), pp.181-190. https://doi.org/10.1016/j.bushor.2008.01.005.
    Access Status
    This item is currently not available from this repository
    URI
    http://hdl.handle.net/11343/31035
    DOI
    10.1016/j.bushor.2008.01.005
    Keywords
    Business and Management; Marketing

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