Rethinking media events: large screens, public space broadcasting and beyond
Source TitleNew Media and Society
PublisherSAGE PUBLICATIONS LTD
University of Melbourne Author/sMcQuire, Scott
AffiliationCulture and Communication
Document TypeJournal Article
CitationsMcquire, S. (2010). Rethinking media events: large screens, public space broadcasting and beyond. NEW MEDIA & SOCIETY, 12 (4), pp.567-582. https://doi.org/10.1177/1461444809342764.
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The current deployment of large screens in city centre public spaces requires a substantial rethinking of our understanding of the relationship of media to urban space. Drawing on a case study of the Public Space Broadcasting project launched in the UK in 2003, this article argues that large screens have the potential to play a significant role in promoting public interaction. However, the realization of this potential requires a far-reaching investigation of the role of media in the construction of complex public spaces and diverse public cultures.
KeywordsCommunication and Media Studies
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