Show simple item record

dc.contributor.authorSima, Y
dc.contributor.authorPugsley, PC
dc.identifier.citationSima, Y. & Pugsley, P. C. (2010). The Rise of A 'Me Culture' in Postsocialist China. International Communication Gazette, 72 (3), pp.287-306.
dc.description.abstractChina’s ‘Generation Y’ are the first to grow up with computer technology and the Internet. More affluent and better educated than their parents, and often the only child in the family, they consider individuality a highly sought-after quality, which has given rise to a ‘me culture’ primarily concerned with self-expression and identity exhibition. Drawing from a combined content and discourse analysis in conjunction with personal interviews with Chinese Gen Y bloggers, this study seeks to provide a qualitative examination of Chinese youth and their use of personal blogs. It fills a lacuna in current studies that focus largely on blogging in western contexts. The study elucidates how China’s youth use blogs in their own symbolic identity construction and self-presentation based around notions of individualism and consumerism — key features of China’s entry into its postsocialist age — and probes the motivations behind their blogging practices.
dc.publisherSAGE Publications
dc.subjectCommunication and Media Studies
dc.titleThe Rise of A 'Me Culture' in Postsocialist China
dc.typeJournal Article
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentCulture and Communication
melbourne.source.titleThe International Communication Gazette
melbourne.contributor.authorSIMA, YANGZI
melbourne.accessrightsThis item is currently not available from this repository

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record