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dc.contributor.authorSima, Y
dc.contributor.authorPugsley, PC
dc.date.available2014-05-22T02:46:44Z
dc.date.issued2010-04
dc.identifier.citationSima, Y. & Pugsley, P. C. (2010). The Rise of A 'Me Culture' in Postsocialist China. International Communication Gazette, 72 (3), pp.287-306. https://doi.org/10.1177/1748048509356952.
dc.identifier.issn1748-0485
dc.identifier.urihttp://hdl.handle.net/11343/31200
dc.description.abstract<jats:p> China’s ‘Generation Y’ are the first to grow up with computer technology and the Internet. More affluent and better educated than their parents, and often the only child in the family, they consider individuality a highly sought-after quality, which has given rise to a ‘me culture’ primarily concerned with self-expression and identity exhibition. Drawing from a combined content and discourse analysis in conjunction with personal interviews with Chinese Gen Y bloggers, this study seeks to provide a qualitative examination of Chinese youth and their use of personal blogs. It fills a lacuna in current studies that focus largely on blogging in western contexts. The study elucidates how China’s youth use blogs in their own symbolic identity construction and self-presentation based around notions of individualism and consumerism — key features of China’s entry into its postsocialist age — and probes the motivations behind their blogging practices. </jats:p>
dc.languageen
dc.publisherSAGE Publications
dc.subjectCommunication and Media Studies
dc.titleThe Rise of A 'Me Culture' in Postsocialist China
dc.typeJournal Article
dc.identifier.doi10.1177/1748048509356952
melbourne.peerreviewPeer Reviewed
melbourne.affiliationThe University of Melbourne
melbourne.affiliation.departmentCulture and Communication
melbourne.source.titleThe International Communication Gazette
melbourne.source.volume72
melbourne.source.issue3
melbourne.source.pages287-306
dc.research.codefor2001
dc.description.pagestart287
melbourne.publicationid153491
melbourne.elementsid599180
melbourne.contributor.authorSIMA, YANGZI
dc.identifier.eissn1748-0493
melbourne.accessrightsThis item is currently not available from this repository


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